The AI Brain behind every GTM agent

Every GTM agent — outbound, expansion, marketing-to-sales, collateral — was re-discovering the world on each run. Account research re-scraped sites it scraped last week. The expansion-signal agent had no idea the prospect-research agent already noted the CEO change. Salesforce, HubSpot, Pendo, conversation transcripts, platform usage, health scores — each in its own silo. Duplicated cost, stale context, contradictory answers, zero institutional memory across agents.

Designed and shipped a central AI Brain: Graphiti on Neo4j 5, entities and facts stored with time validity so the graph answers what was true on date X and what changed. Event-driven ingest via Pub/Sub from Salesforce, HubSpot, Pendo, customer conversations, platform usage, and health scores. Query API every agent calls before and during its work; write-back contract so every agent commits what it learned. Freshness and confidence layer flags stale facts for re-fetch.

A single shared brain underneath every GTM agent: outbound, expansion, marketing↔sales, collateral. Agents start each run grounded in the latest truth across the business instead of re-scraping. The substrate that surfaces the invisible patterns — account changes, signal correlations, history — no single source could see on its own.